Hello, I’m Aida.

A multidisciplinary designer exploring how science, culture, and innovation shape the *FUTURE*.

I’ve worked on innovative projects based on emergent technologies serving diverse communities.

To slow down, think deeper, and grow new design questions,

I think… It’s time to get back to ACADEMIA!

A Passion for Deep Exploration

Through Various Fields of Design! – Through an Interdisciplinary Lens

Human-AI Interaction

Digital Health

HCI and Immersive Technology

Game and toy design

Game Theory and Strategic Design Practices

Design Anthropology and Wicked-problem Solving / Social Exclusion

An Array of Projects

Where Ideas Took Shape — Projects I’m Proud of.

WERGO &
“NOT KNOT” TOY

  • Wergo means the sense of curiosity bloomed in a child and no adult experiences it with this quality.
    Wergo is a cultural recovery and redesign of a brilliant method: Community-based education.
    The joy of learning through accessible technologies comes true in Wergo and its projects.
  • As a Design Owner of the team, I did:
    User research
    Branding
    Service and Product design
  • Associated with Wergo Team & SEEDfnd
  • 2023-2024

Mate

  • Mate is a digital character empowered with artificial intelligence that helps to delay the onset of Alzheimer’s or slow down its progress by retrieving and reviewing memories. It also slows down the progression of depression caused by Alzheimer’s and generally improves the quality of life of sufferers.
  • As s member of team, I participated in:
    User research
    Wireframing & low-fi design
    Visual and high-fi design
    Prototype
  • Associated with University of Tehran
  • 2021

BOOM

  • Considering the special needs of children to design a simple user interface as well as motivate them to study
It is necessary to design and create an independent platform for them.
  • As a member of the UX/UI design team, I did:
    User research
    Wireframing & low-fi design
    Visual and high-fi design
    Prototype
  • Associated with Wergo Team & SEEDfnd
  • 2020

PACKAGING DESIGNS

  • BION
  • BLOOMY
  • TICKAN & GILLA

Designs in Words

Narratives of Curiosity and Creation — Reflective Analysis

Gifts, Identity, and Kansei: Rethinking Human–AI Relationships

  • Re-examining our emotional connection to unchosen gifts — and how it shapes social identity, self-perception, and the future of personalized human–AI interaction through Kansei engineering.
  • Aug, 2025